Our journey to the Colic Button®

Fourteen years ago, my husband and I experienced unparalleled joy when we finally became parents after several years of involuntary childlessness. But the happiness was quickly overshadowed by the heartbreaking cry of our little one who was suffering from colic. We tried everything we could think of — chiropractor, sugar water, physical therapy, manual therapist, fennel tea, dietary changes because I was breastfeeding — but nothing relieved the painful crying or the countless sleepless nights. The only temporary solace was driving, so we drove around at all hours of the day. The restlessness and exhaustion plagued our family for almost a year.

The joy of calm babies

When we had our next two boys three years apart, we finally got to experience the quiet baby time everyone was talking about. They ate and slept and we enjoyed every moment. The contrast to our first time as parents was huge and we felt blessed.

Twins and new challenges

A few years later we were surprised with twins, and the joy in the home was indescribable. But the calm was short-lived. After a couple of weeks, our twin boy, Noah, started crying inconsolably—the colic was back. We felt helpless, but this time we decided to find a solution. We knew there was nothing we did wrong; our twin girls slept 12 hours every night, while Noah struggled. We had to figure it out.

From discovery to entrepreneurship

After countless hours of research and experimentation, we stumbled upon something that changed everything. We found a method that calmed Noah's crying quickly. He started eating when he was hungry and slept for longer sessions. The relief was huge and we could finally enjoy time with our twins. That discovery ignited a spark in us. We couldn't let other parents go through the same thing without sharing what we had found. With the support of my husband and our children, I started my journey as an entrepreneur.

We collaborated with Tronrud Engineering AS to develop the first prototype, and with support from Ringerike Næringsstiftelse and More Innovation at Ringerike, we worked purposefully to create a quality product made in Norway. Colic Button® was created through close collaboration with other families who shared our challenges. Our goal has always been to help parents during the vulnerable maternity period, in line with the UN's sustainability goal no. 3 on better health for everyone regardless of age.

Our passion for helping others

Today, we work with a fantastic team at Sintef e-health/digital health and are planning research into colic and the effects of the Colic Button® in the short and long term for infants who are affected. We understand how demanding and emotionally taxing colic can be. It is our passion to offer a helping hand through Colic Button®. We are here to support you on your journey as a parent, and we are deeply grateful for the opportunity to share our story with you.