Privacy statement

This privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.ColicButton.com (the Site).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about individual Web pages or products you view, which Web sites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org .
• "Log files" track actions that occur on the website and collect data, including your IP address, browser type, internet service provider, referring/exit pages and date/times.
• "Web beacons", "tags" and "pixels" are electronic files that are used to record information about how you browse the website.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number), email address, and telephone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this privacy policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill all orders placed through the Site (including processing your payment information, arranging shipping and providing invoices and/or order confirmations). In addition, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• In accordance with the preferences you have shared with us, provide you with information or advertising related to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website and advertising/retargeting (for example, by generating analytics about how customers our browsing and interaction with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING OF YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy . We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.

TARGETED ADVERTISING

As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") training page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/ .

DO NOT TRACK

Please note that we do not change our data collection and usage practices when we receive a "Do Not Track" signal from your browser.

YOUR RIGHTS If you are a resident of Europe, you have the right to access personal information we hold about you and request that your personal information be corrected, updated or deleted. If you wish to make use of this right, you can contact us using the contact information below.

In addition, if you are a resident of Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests which are listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA STORAGE

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

CHANGES We may update this privacy policy from time to time to reflect changes in practice or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have any questions or if you wish to make a complaint, please contact us by email at post@colicbutton.com or by post using the details provided below:

Colic Button AS, Anettes vei 3, 3518 Hønefoss, Norway